Rebranding + Identity

Rebranding Bread & Roses

This project re-imagines the visual identity of Bread & Roses Community Fund, a grassroots organizing fund based in Philadelphia.

The previous brand identity did not fully capture the organization’s role in supporting community-led initiatives or communicating effectively with a broad, local audience.

This rebrand introduces a cohesive visual system that emphasizes clarity, accessibility, and impact. It outlines a refreshed branding strategy, visual identity, and application standards designed to support grassroots organizing and communicate the organization’s mission for systemic change.

Previous brand identity: